CASE STUDY
Plumbing Business AI-Enhanced Website
Streamlining customer inquiries with intelligent forms and conversational AI
Project Overview
Client Industry
Plumbing Services
Challenge
Time-consuming process of extracting essential information from customer inquiries when the owner couldn't take calls directly.
Solution
AI-enhanced web forms with visual cues and conversational agent to guide customers in providing complete information.
Delivery Time
Less than 1 week
Technologies Used
Smart Forms in Action: Visual Cues for Plumbing Inquiries
The Challenge
Our client, a growing plumbing business, was struggling with handling customer inquiries effectively when the owner couldn't take calls directly. Potential customers would submit queries through traditional contact forms, but these often lacked crucial information needed to provide accurate quotes or schedule appropriate service calls.
"I was spending too much time going back and forth with customers to get basic information. I needed a way to collect complete details upfront, even when I couldn't take their call directly."
— Owner, Plumbing Business
Before: Standard Contact Form Without Guidance
Users frequently skipped important fields when presented with a traditional form containing multiple inputs. This resulted in incomplete information and required time-consuming follow-ups.
After: Interactive Form with Visual Completion Indicators
Our solution uses dynamic visual cues that update as users type in a single description field. This encourages complete information without making users feel like they're jumping between multiple inputs.
Our Approach
We took a user-centered approach to redesign the customer inquiry experience, focusing on solutions that could be implemented quickly while delivering significant improvements:
- Interactive Forms with Visual Cues:
We implemented dynamic forms with checkboxes that automatically update as users type in their descriptions, guiding them to include essential information.
- AI-Powered Analysis:
We integrated AI to analyze free-text descriptions and identify missing details that would be needed for service requests.
- Conversational Agent:
We developed a chat interface that guides customers through providing all necessary information in a conversational format.
- Automated Follow-up System:
Using Resend, we created automated email sequences to maintain engagement with potential customers.
AI Chatbot Experience: Guiding Customers Step-by-Step
Early Results
While the business is still in its early stages and detailed statistics are being gathered, the owner has reported:
- Significantly reduced time spent clarifying customer inquiries
- More accurate initial service estimates based on comprehensive information
- Growing newsletter subscriber list for ongoing customer engagement
- Positive customer feedback on the ease of submitting service requests
Key Takeaways
This project demonstrated several important principles:
- 1Visual guidance in forms
dramatically improves the quality of information collected
- 2AI-enhanced user interactions
can solve real business problems without complexity
- 3Rapid implementation
is possible with the right approach and technologies
- 4Ongoing customer engagement
through newsletters creates additional business opportunities
Interested in how we can enhance your business's customer experience with AI?Contact us to discuss your project.